Twenty-six states and Washington, DC, offer initiative and referendum rights to voters. Leveraging this avenue to affect public policy can be an important part of your organization’s arsenal. More and more movements use ballot measures as a dual track strategy for policy change as well as public awareness. Our speaker will share case studies and best practices for both bringing a measure to ballot and defending against one. How to use campaign tactics as bargaining tools at the legislative table, such as opinion polling about a real or potential ballot measure or collecting signatures in and of itself, will also be discussed.
As Founder and Owner of The Zoldak Agency, Sue gets to do what she loves most – win advocacy campaigns with political acumen, deploy custom cutting-edge digital marketing techniques, and deliver hard-driving, research-tested messages. Sue accomplishes this by creating ground-breaking... Read More →
